The ‘ii’ in ‘ii RESEARCH’ is a morphological interpretation of the pistil and stamen of a plant. The pistil and stamen epitomize the seed of nature; this principle stands as the source of birth. The instinctual acts of using nature as a resource embody the characteristics of the exploratory behavior of humankind. 

Nature has been artificially processed by humankind from a certain point. 
Processed acts stimulated for survival like lighting a fire with wood for warmth; processed forms of actions triggered solely by desires like choosing and consuming processed foods; the intellectually intricate humankind can process and extend beyond into creation with the different extracts gathered from nature. 

Nonetheless, all of these actions cannot be established without the foundation of nature. ‘ii RESEARCH’ apprises exploration elevated from nature. Countless eco-friendly products are poured into the vast artificially touched pool. Rather than wanting nature to be senselessly consumed, ‘ii RESEARCH’ aims to research ecological practices that assimilate with nature. 

Humankind cannot backpedal to a primitive lifestyle; the existence of a brand cannot be ecologically friendly. For that reason, an intellectual method, without dysfunction, of ecological research must exist. 
Therefore, ‘ii RESEARCH’ aspires to pioneer a new ecological notion; to find value in both artificialities and nature.